Palo Alto, United States, June twentieth, 2024, Chainwire
Multi-year settlement combines Aptos’ blockchain expertise and Web3 onboarding steering supplied by Aptos Labs with NBCUniversal’s globally acknowledged media and leisure manufacturers
Aptos Labs right this moment introduced a long-term strategic improvement settlement with NBCUniversal geared toward revolutionizing fan experiences, loyalty and gaming via blockchain expertise and Web3.
The settlement will discover integrating accessible blockchain expertise and Web3 with NBCUniversal’s properties, connecting fandoms to the content material that they love.
“We purpose to ship world-class, internet-grade blockchain merchandise and options to the market,” stated Mo Shaikh, co-founder & CEO of Aptos Labs. “We look ahead to working with NBCUniversal and leveraging the Aptos blockchain to discover deepening fan relationships and delivering distinctive leisure experiences.”
“Right this moment’s media and leisure panorama is quickly altering, with fan experiences and preferences driving much more of these shifts than in earlier eras,” stated Greg Reed, Vice President of Expertise Partnerships at Common Footage. “Our multi-year partnership with Aptos Labs will assist us deepen our fan relationships so we will create and ship extra of the media and leisure experiences our audiences crave.”
Aptos will develop on NBCUniversal’s earlier initiatives that cultivated fan engagement utilizing Web3 and blockchain applied sciences, together with a digital scavenger hunt at Halloween Horror Nights at Common Studios Hollywood and Common Orlando Resort. Common Footage has additionally launched a number of blockchain-enabled gaming experiences to advertise their theatrical releases. This partnership will additional discover Web3’s potential in fostering interconnected digital experiences throughout NBCUniversal’s platforms.
About Aptos Labs
Aptos Labs, co-founded by Mo Shaikh and Avery Ching, is devoted to creating higher community tooling and seamless usability to deliver the advantages of decentralization to the plenty. Having now raised over $400M, Aptos Labs is backed by top-flight traders, together with a16z, Bounce Crypto, Binance Labs, Dragonfly, PayPal (NASDAQ:) Ventures, Andreessen Horowitz and Franklin Templeton Investments. For extra data: https://aptoslabs.com/
About Aptos Community
Aptos is a next-generation Layer 1 blockchain. Aptos’ breakthrough expertise and programming language, Transfer, are designed to evolve, enhance efficiency and strengthen consumer safeguards. Customers can go to https://www.aptosfoundation.org for extra data on the Aptos blockchain.
ContactComms AdvisorBrian PrincipatoAptos Labsbrian@hirschleatherwood.com
This text was initially printed on Chainwire
