GoDaddy Inc., a number one area registration and internet hosting firm, has partnered with Ethereum Title Service (ENS) to facilitate connecting conventional domains with blockchain-based .eth names.
The collaboration was introduced in a press launch on Feb. 5. It goals to permit the seamless connection of the Area Title System (DNS) with blockchain know-how, enabling over 20 million GoDaddy customers to entry the advantages of ENS infrastructure with out incurring further prices or requiring technical experience.
Paul Nicks, GoDaddy’s president of domains, mentioned the collaboration is a merger of area and blockchain applied sciences that may enable area customers to discover the latter’s advantages with out further prices. He added:
“We’re not simply linking domains to blockchain addresses; we’re making a bridge between two generations of web know-how. This collaboration ensures that our customers can take pleasure in the most effective of each worlds with minimal friction.”
The partnership represents an effort to combine Web2 and Web3 ecosystems, benefiting customers throughout each platforms, in line with the press launch.
Bridging Web2 and Web3
ENS, the main naming protocol within the cryptocurrency area, allows customers to interchange complicated Ethereum addresses with human-readable names, just like how DNS interprets numeric IP addresses into memorable domains.
The collaboration seeks to merge the reliability of DNS with the innovation of blockchain know-how, simplifying person interactions with internet domains. It additionally addresses limitations resembling excessive gasoline charges and technical challenges that beforehand deterred area identify linkage to the Ethereum blockchain.
ENS has launched new good contracts to facilitate a cost-free course of for DNS to ENS linking, enhancing person management over decentralized identities and simplifying on-line asset administration. The partnership additionally indicators a rising curiosity in merging blockchain with conventional applied sciences, aiming for broader adoption and performance of blockchain in mainstream purposes.
ENS founder Nick Johnson mentioned the partnership has the potential to leverage the strengths of each legacy and blockchain applied sciences. Johnson added:
“By eradicating the technical limitations and price issues, we’re opening up a world of prospects for area house owners to discover the advantages of blockchain know-how. That is about extra than simply linking domains; it’s about paving the best way for a decentralized, user-centric web”
Authorized dispute
The deal comes amid an ongoing authorized dispute between GoDaddy and ENS, which facilities across the “eth.hyperlink” area.
True Names Ltd., the nonprofit behind ENS, together with Virgil Griffith, filed a lawsuit in opposition to GoDaddy. The lawsuit alleges that GoDaddy violated an settlement to “respect, acknowledge, and defend” the eth.hyperlink area identify. True Names is searching for at the very least $75,000 in damages as per the grievance.
Based on the lawsuit filed within the U.S. District Court docket for the District of Arizona, the eth.hyperlink registration was set to run out on July 26, 2023. Nevertheless, there was a dispute relating to the area’s expiration and subsequent sale.
GoDaddy had indicated that the area identify could be obtainable for buy once more on September 5, 2022, but it surely was bought to a 3rd occasion — crypto startup Manifold Finance — earlier than this date.
ENS regained management of the eth.hyperlink area after successful an injunction in opposition to GoDaddy, showcasing the continuing authorized and operational challenges between the 2 corporations. Nevertheless, the dispute continues to be ongoing in courtroom.
