The Worldwide Cricket Council (ICC) has partnered with Close to Basis to construct a blockchain-powered Web3 fan engagement app for the 2023 Cricket World Cup in India, which guarantees to succeed in a whole lot of thousands and thousands of followers over the subsequent six weeks.
Cointelegraph spoke solely to ICC head of digital Finn Bradshaw and Close to CEO Chris Donovan, who unpacked particulars of the Web3 cell app aiming to drive fan engagement earlier than, throughout and after matches on the international sporting occasion in India.
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