Telegram CEO and founder Pavel Durov introduced as we speak that the corporate is launching its advert platform subsequent month, permitting channel homeowners to obtain monetary rewards. The corporate pays out rewards utilizing toncoin on the TON blockchain. Channel homeowners will begin receiving 50% of all income that the corporate makes from displaying adverts of their channels.
Telegram channels enable customers to broadcast public messages to giant audiences. Durov says that whereas broadcast channels on Telegram generate one trillion views each month, solely 10% of those views are monetized with Telegram Adverts, its promotion software. In March, the Telegram Advert Platform will open to channel homeowners in almost 100 nations, marking a serious shift towards content material monetization.
The corporate advised crypto-news that it isn’t able to share standards for income sharing but.
“To make sure advert funds and withdrawals are quick and safe, we are going to completely use the TON blockchain,” Durov wrote in his announcement submit on Telegram. “Much like our strategy with Telegram usernames on Fragment, we are going to promote adverts and share income with channel homeowners in Toncoin. This can create a virtuous circle, wherein content material creators will be capable of both money out their Toncoins — or reinvest them in selling and upgrading their channels.”
The TON token soared almost 40% to over $2.92 following the fast launch of the information, and is sitting at $2.65 on the time of writing.
With this newest announcement, Telegram will likely be becoming a member of the likes of YouTube and X (previously Twitter), each of which supply advert income sharing with customers. YouTube presents a 55% share of advert income to creators within the YouTube Accomplice Program, whereas X began providing income sharing to customers in July 2023. Meta additionally has been testing a brand new payout mannequin for its Adverts on Reels monetization program.
Telegram has greater than 800 million month-to-month energetic customers around the globe.
